LIMITED TIME OFFER 80% OFF
LIMITED TIME OFFER 80% OFF
Look perfect at every occasion - without the effort
The online style dashboard with 140+ shoppable outfits — instantly filter by season, event, or vibe.
The 'Instant Style Lookbook' gives you 100s of winning, stylish outfits and exact item links, so you can look your best — no guessing, no stress.
LIMITED TIME OFFER
$79 $17
one time
Make them wonder, "who's that guy?"
Be the most put together guy anywhere you go
Be more attractive
Look perfect at every occasion - without the effort
The online style dashboard with 140+ shoppable outfits — instantly filter by season, event, or vibe.
The 'Instant Style Lookbook' gives you 100s of winning, stylish outfits and exact item links, so you can look your best — no guessing, no stress.
LIMITED TIME OFFER
$79 $17
one time
It's been such a game-changer for me already.
Even though I love fashion, sometimes I don’t want to think. The dashboard just gives me the best outfits instantly.
I've already used the outfit database as inspiration for my spring uniform.
140+ shoppable outfits
All seasons. All style types. One online dashboard.
Classic
Modern
Old Money
Streetwear
140+ shoppable outfits
All seasons. All style types. One online dashboard.
Classic
Modern
Old Money
Athleisure
Rugged
Streetwear
EARLY ADOPTER 70% OFF OFFER
LIMITED SPOTS REMAINING
Imagine always having the perfect outfit
Imagine the look on your date’s face when you show up sharp, intentional, and effortlessly put together.
Imagine walking into work already knowing you’re the best-dressed man there — calm, confident, and quietly elevated.
Imagine heading out for any occasion feeling prepared, polished, and completely in control of how you present yourself.
That’s the power of the perfect outfit.
It changes how people see you.
And more importantly… how you see yourself.
But here's the problem
Looking great sounds simple… until you actually have to do it.
Where do I start? Does this go with that? What’s appropriate for this occasion? Which colours, fits, and combinations actually work together?
What if someone could just give you the answers?
No guessing.
No endless scrolling.
No trial and error.
Just open your phone… and instantly see what to wear.
Introducing:
The online style dashboard that shows you exactly what to wear for any event or season, instantly. No guessing. No stress.
Here's what you get
Look perfect at every occasion
140+ of the best outfits - all in one place
No stress, no confusion, no mismatched pieces. Every look is curated to work.
Look great at dates, dinners, business events, bars, and more
Looks for spring, summer, fall, winter
Get your dream look
6 style types
Classic, modern, Old money, athleisure, rugged and streetwear
Look your absolute best
Filter for looks that actually suit you
Options for different body types and skin tones
No more item research
Exact item recommendations for every look
Skip the hours hunting for clothes. Just tap, shop, and you're done
Style in your pocket
24/7 access from any device
Outfits ready whenever you need them
What changes FOREVER in 10 days
What you'll learn
The secrets behind truly elite style
Why some outfits work - and most don't
What's holding your style back (and how to fix it)
How to create stylish outfits that work for YOU
What you'll achieve
Movie character MAXIMUM style
Outfits optimized FOR YOU
A system to maintain stand-out style every day, without thinking
A new suite of best-in-class accessories
Compliments on your style will become your new normal
Confidence from knowing you always look incredible
(more) ELITE outfits built with this course
In-depth agenda
See exactly what we cover
Phase 1: Master (days 1-3)
DAY 1 - The SECRETS to dressing well
✅ Master the elite style mindsets that most guys ignore.
✅ Discover the #1 reason why most men struggle with style (and how to fix it).
OUTCOMES:
1. Align your mind with the reality of dressing well, so you make smart style decisions forever.
DAY 2 - The Style Square Foundations: The 'Fantastic 5' of Looking Good
✅ Learn the power of the 'Style Square', the framework to creating 10/10 outfits
✅ Uncover the foundational layer of the 'Style Square' the 'Fantastic 5' of style:
📌 Fit: the crucial element – Learn the 'Styled Success Fit System', a unique system to assessing the fit of any item of clothing, so you can remove the guesswork from adding any item to your wardrobe
📌 Proportion: unconsciously look incredible – Finally understand how to visually balance items within your outfit
📌 Color: the power of palettes – Uncover simple strategies for effortless color coordination
📌 Function: succeed through style – Understand how to pick clothing to optimize your chances of success in life
📌 Style Rules: the essentials to style – Uncover the easy to follow 'FOCuS' framework for addressing common style issues that may be holding your outfit back
✅ Master the 'Fantastic 5' through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. The rare ability to understand why some outfits look good, and some don't
2. Mastery over the ESSENTIAL style concepts, so you never make a 'rookie' mistake again
DAY 3 - The SPF System (Dressing for Your Personal Characteristics) + Accessories Masterclass
✅Learn the 'SPF System' to unlock optimized style for your personal characteristics
📌 S (Skin Tone) – The simplest method to find colors that make you look incredible
📌 P (Proportions) – How to dress for your bodily proportions to maximize your visual impact (*SUPER IMPORTANT*)
📌 P (Physique) – Dressing for your body type
📌 F (Face Shape) – Optimizing your outfit for your face shape
✅ Discover how to dress for your age, hair color, and eye color
✅ Learn how to use accessories to bolster any outfit
📌 Understand how to apply the powerful FOCuS framework to accessories
📌 Finally learn how to match socks to your outfit
✅ Master SPF, and accessories through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. The ability to effortlessly optimize your outfits to your personal characteristics (easier than any other method)
2. Combining days 1-3, you'll have all the techniques that bring 80% of your style
Phase 2: Build (days 4-6)
DAY 4 - The U Style Process: The Uniform Blueprint
Unlock the 'U Style' system—a game-changing approach to crafting and executing a 10/10 outfit or uniform that perfectly aligns with your lifestyle, climate, and personal preferences. Whether you're a beginner or advanced, this system guarantees effortless, repeatable style.
✅ Learn the process to build a uniform that works for your lifestyle, and every personal characteristic
OUTCOMES:
1. A fully customized 10/10 outfit or uniform blueprint optimized for a season/formality (e.g. winter-casual), your lifestyle, and personal style preferences.
2. Understand how to effortlessly adapt and refine the U Style system for different skill levels and life situations.
DAY 5 - Executing & Implementing Your Uniform into Your Style
Turn theory into reality by executing and implementing your day 4, 10/10 'U Style' outfit or uniform.
✅ Uncover the 10 Day Style Icon brand compass – robust suggestions of where to buy your items
✅ Understand how to implement your first outfit/uniform into your lifestyle
OUTCOMES:
1. Implemented your first complete and optimized 10/10 outfit or uniform that matches your lifestyle and preferences, wearing it with confidence in real life
2. Know exactly where to shop with the 10 Day Style Icon Brand Compass
3. Gain real-world experience using the ‘Styled Success Fit System’ to confidently select pieces that enhance your style
DAY 6 - The 10-Minute Accessories Transformation
Unlock the fastest, most effortless way to instantly upgrade your style—using simple, high-impact accessory swaps
✅ Uncover my tried-and-tested instant accessory swaps that upgrade your style instantly, while removing weeks of research, and trial and error
OUTCOMES:
1. Own a powerful suite of 10/10 accessories that instantly elevate your outfits
2. Eliminate weeks of research and trial & error by applying my proven shortcut system
Phase 3: Perfect (days 6-10+)
DAY 7 - The Intermediate Level of ‘The Style Square’
✅ Master the next level of the 'Style Square'—intermediate techniques that add depth, richness, and confidence to your personal style
📌Layering: my style supercharger – Learn the rules of layering, and the insane hidden layering pieces not enough guys are taking advantage of, giving you effortless, high-status depth in every outfit
📌Texture: use texture strategically to add richness and depth, making your outfits feel more premium and well-curated
📌Pattern: master the art of patterns for beastmode style, and how to combine them for a bold but balanced look without ever feeling over-the-top
📌Fabric: see why fabric choice is often misunderstood and how you can use it to elevate your overall look
✅ Master the intermediate level through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. Effortlessly diagnose your current style level and pinpoint exactly how to elevate it
2. Master intermediate styling techniques—layering, texture, and patterns—to stand out confidently without overcomplicating your wardrobe.
3. Understand the overlooked elements of premium-looking outfits and how to apply them with ease.
DAY 8 - Advanced Style Techniques & ‘End Game’ Dressing
✅ Discover the final level of the 'Style Square'—advanced techniques that put you in the 1% of stylish men
📌Details: exploit unique clothing details to stand out like your favourite film or TV character
📌Silhouette: learn how 'shape' can dramatically alter your look
✅ Master the advanced level through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. Use high-level styling details to create an elite, signature look that sets you in the top 1%
DAY 9 - Scaling Your Wardrobe
✅ Take everything you've learned and expand it into a versatile, foolproof wardrobe that ensures you have the ability to always dress at a 10/10 level, from casual to formal, any season, any reason.
✅ Learn good habits to maximize your impact as you expand your wardrobe.
OUTCOMES:
1. Multiple outfit/uniform blueprints to give you 10/10 style in every area of your life
2. Multiple implemented, optimized 10/10 outfits or uniforms that match your lifestyle, preferences, for each season/formality
DAY 10+ - Setting Up a System for Maximum Style on Autopilot
✅ Fully transition into your elite-level style
✅ Automate your style using a 'uniform rotor' so you always look incredible
✅ Discover continued experimentation and upgrade techniques
✅ Discover the two superchargers to take your image to the MAX
OUTCOMES:
1. A fully automated personal style system, for 24/7 maximum style on autopilot (the dream)
2. A clear route to optimizing over time
3. Unlock the two "superchargers" that take your personal brand to the highest level
What is 'maximum style'
Average style
Hit-or-miss outfits, doesn't follow the laws of aesthetics, not optimized to your characteristics, wardrobe frustration
Maximum style
Looks amazing 24/7, follows the laws of aesthetics, optimized to your characteristics, stress-free dressing
It uses uniforms
Uniforms are the only realistic way to have 10/10 style all the time (without dedicating your life to it).
It's not wearing the same thing every day: it's finding a template of items that work for you in different settings, and building out a rotor of combinations.
These two outfits may not seem like a 'uniform', but they are the same - just expressed differently. This is my 'winter uniform'.
Only way for 10/10 style automation: create 10/10 uniforms and 'schedule' them across your life
Never have "bad outfit days"
More variety, less effort
'Milk' what feels good to wear: don't reinvent the wheel!
It's a secret of style icons (think Harvey Specter!)
In the 10 Day Style Icon, you will use the 'U Style' process create a suite of optimized, 10/10 uniforms that you can 'schedule' across your life.
Average style
Hit-or-miss outfits, doesn't follow the laws of aesthetics, not optimized to your characteristics, wardrobe frustration
What is 'maximum style'
Looks amazing 24/7
Follows the laws of aesthetics
Optimized to your characteristics
Stress-free dressing
It uses uniforms
Uniforms are the only realistic way to have 10/10 style all the time (without dedicating your life to it).
It's not wearing the same thing every day: it's finding a template of items that work for you in different settings, and building out a rotor of combinations.
These two outfits may not seem like a 'uniform', but they are.
Only way for 10/10 style automation
Never have "bad outfit days"
More variety, less effort
'Milk' what feels good to wear (don't reinvent the wheel!)
It's a secret of style icons (think Harvey Specter!)
In the 10 Day Style Icon, you will use the 'U Style' process create a set of 10/10 uniforms that you can 'schedule' across your life.
Limited Time Bonuses
Video training: Old money outfit troubleshooting
Find out how to upgrade your looks if they don't quite hit the spot
Lifetime access: New outfits added over time
Fresh looks added as the database grows
New items and brand recommendations added gradually
Lock in lifetime access at today's price
Video course: How to get a perfect fit
Finally fix your fit issues
Get a perfect fit - even if shop clothes don't fit you
Works for any body type
What's possible with the lookbook?
ENTER: THE 10 DAY STYLE ICON
THE SYSTEM THAT GIVES GUYS A clear path, and ALL THEY NEED, TO GET MOVIE STAR style
Here's how it works...
PHASE 1: MASTER
DAYS 1-4
MASTER the key principles to actually looking good, including:
The SECRETS about dressing well, which may be holding you back (that you won't find on YouTube)
The, often missed, only 9 parts to looking good.
PHASE 2: BUILD
DAYS 5-7
BUILD your movie-star wardrobe, based on these principles.
Use the '3D style process' to design YOUR 'movie star' style for all occasions and formalities.
Execute on this vision.
Combine days 1-7, to set up systems to 'automatically' look incredible, with little effort.
PHASE 3: PERFECT
DAYS 8-10+
PERFECT your style.
Take your style into 'end game'.
Strategies to look part of the 1%.
Cement yourself as a style icon.
Delivered as a video sequence that can be completed in 10 days
Accessible via an online portal
STILL NOT SURE?
The 'Instant Style' guarantee
If you're not happy with the 'Instant Style Lookbook' for any reason, email us within 10 days and we will refund your money no questions asked.
The best style shortcut in history
Style Lookbook
Instant elite outfits
Exact item recommendations
Created from 10+ years of real-world styling experience
Other Solutions
Generic advice
Teaches you theory, doesn't hand you recommendations
PDF document, not a working dashboard
meet your mentor
Luke.S
I wasn't born stylish.
In fact, my style used to be... pretty rough.
But I refused to settle. I went all in for 8 years until I cracked the code.
And when I did? Everything changed.
People treated me differently.
Opportunities opened up.
Women responded differently.
Not because I became someone else, but because I finally looked like the man I already was.
That's why I created Instant Style Icon...
So you can skip the 8-year grind and unlock the same shift in days.
10+ years men's styling experience
Founder of heroandvillainstyle.com and styledsuccess.com
Helped hundreds of men with their style while working at Charles Tyrwhitt
meet your mentor
Luke.S
I wasn't born stylish.
In fact, my style used to be... pretty rough.
But I refused to settle. I went all in for 8 years until I cracked the code to looking incredible every day.
And when I did? Everything changed.
People treated me differently.
Opportunities opened up.
Women responded differently.
Not because I became someone else, but because I finally looked like the man I already was.
That's why I created Instant Style Icon...
So you can skip the 8-year grind and unlock the same shift in days.
10+ years men's styling experience
Helped 100s of men upgrade their style while working at Charles Tyrwhitt
Founder of heroandvillainstyle.com and styledsuccess.com
How 'Instant Style Icon' Helps You
Finally be happy with your style
Never have a bad outfit again: love your style.
Fix all of your style problems FAST
Identify long-term style problems, quickly break past style plateaus, and skip years of trial and error.
ALWAYS look incredible (without effort)
Introduce an automated system to look incredible 24/7 without thinking.
Banish Wardrobe Frustration
Understand how to ONLY buy clothing that you LOVE, SO you don't get ANGRY over wasted money and time, and having to sell failed items.
The 'Instant Style Lookbook'
What's included:
140+ of the best outfits – all in one place
6 style types
Filter for different body types and skin tones
Exact item recommendations for every look
24/7 access from any device
Limited-time BONUSES
Lifetime access: New outfits added over time
Video course: How to get a perfect fit
'Instant Style' guarantee: If you're not happy with the 'Instant Style Lookbook' for any reason, email us within 10 days and we will refund your money no questions asked.
$79 $17 (80% OFF)
one time payment - lifetime access
The 'Instant Style Lookbook'
What's included:
140+ of the best outfits – all in one place
6 style types
Filter for different body types and skin tones
Exact item recommendations for every look
24/7 access from any device
Limited-time EXTRA BONUSES
Lifetime access: New outfits added over time
Video course: How to get a perfect fit
'Instant Style' guarantee: If you're not happy with the 'Instant Style Lookbook' for any reason, email us within 10 days and we will refund your money no questions asked.
$79 $17 (SAVE 80%)
one time payment - lifetime access
"I was a dumpster fire before I found this. I'm getting 100x what I paid!" - Dan G.
"I have learned more in the past month than I did at 9 years of college" - Paul X.
"The training breaks everything easy to follow process. Insanely worth it" - Anthony G.
GOT QUESTIONS?
Frequently Asked Questions
How long do I have access & when does it start?
Your access starts as soon as you enroll.
From that point, you’ll have lifetime access to the 'Instant Style Lookbook'—including future updates and expansions.
This is a one-time investment for a lifetime of style.
Can't I get all of this on YouTube or ChatGPT?
Categorically no.
YouTube lookbooks can be OK, but you have to watch a 10 minute video to get 5 looks.
ChatGPT doesn't really give good advice - it's a robot, not a professional stylist with lived experience.
If this stuff was enough, you wouldn't be here.
What if I don't like the Instant Style Lookbook?
You’re covered by our 10-day risk-free, money back guarantee.
If you’re not completely blown away, email [email protected] within 10 days for a full, no-questions-asked refund.
That being said, I’m confident you will love it!
Do I need a big budget for this?
No.
The item recommendations in the 'Instant Style Lookbook' are affordable where possible, and can always be substituted for even more affordable items.
Styling is king, not the pieces themselves.
Will this work for my physique?
Yes.
The lookbook is filterable by body type.
Will this work for my climate?
Yes.
There are outfits for spring, summer, fall and winter.
Will this work for my occasion?
Yes.
There are outfits for from t-shirts to tuxedos.
Will I need to purchase new clothing?
Possibly, but you likely already own a lot of what you need.
But when you do want to pick up a new item, you'll have a direct link to recommended items.
You’ll always know exactly what to buy — no guesswork.
FREE instant style tip
DIRECT FROM THE COURSE
MOST GUYS GET THIS WRONG - DO YOU?
DIRECT FROM THE COURSE. MOST GUYS GET THIS WRONG - DO YOU?
Step into style - today
